| E-Commerce
Frequently Asked Questions |
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Online
Payment Processing?
Address Verification
Automated Clearing House
Authorization
Bandwidth
Banner
"Card
Not Present" Merchant Account
Certificate Authority
Commerce Server
Cross Promotion
Delayed
Settlement Processing
Digital Certificate
Distribution Channel
Domain Name
Download
Drop Ship
Electronic
Software Distribution
Hit
Home Page
HTML
HTTP
Keywords
Merchant Account
Off-Line Transaction
Processing
Order Conformation
Order Management System
Real Time
Credit Card Processing
Settlement
SSL
Shipping Confirmation
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| Address
Verification |
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Process
used by a credit card processor or other party to verify
that a customer's ordering address matches their records.
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| Automated
Clearing House |
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An
ACH transaction is an electronic fund transfer through
the Federal Reserve Bank from a checking or savings
account
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| Authorization |
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The
process of checking the validity and available balance
of a customer's credit card before the transaction can
be accepted.
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| Bandwidth |
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The
amount of information (webpages, text, graphics, video,
sound, etc) that is downloaded through a connection.
Hiway manages a customer's website based on the amount
of data transfer used per month.
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| Banner |
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An
interactive ad placed on a webpage that is linked to
an external advertiser's website or another internal
page within the same website.
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"Card Not Present" Merchant AccountServer Side Includes |
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An
account that allows merchants to process credit cards
without a face to face transaction with the purchaser.
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Certificate Authority |
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A
Certificate Authority (CA) is a third party which verifies
the identity of merchants and their sites. The certificate
authority issues a certificate (also called a digital
certificate or an authentication certificate) to an
applicant company, which can then put the certificate
up on its site.
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Commerce Server |
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The
server that manages and maintains all transactional
and backend data for a commerce website.
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Cross Promotion |
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The
promotion of a website through other traditional forms
of advertising such as magazines, newspapers, radio,
TV, billboards, etc.
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Delayed Settlement ProcessingSSL Secure Server |
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Once
a transaction has been authorized, the merchant must
ship the hard goods before a transaction can be settled.
Delayed settlements are stored online until the merchant
selects the transactions for settlement.
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Digital Certificate |
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A
Digital Certificate issued by a Certificate Authority
certifies that a merchant and a particular website are
connected, just as a photo on your driver's licence
connects your identity with your personal details. A
digital certificate verifies to the shopper that the
virtual store is actually associated with a physical
address and phone number which can increase the shoppers
confidence in the authenticity of the merchant.
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Distribution Channel |
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The
method through which a product is sold including retailers,
catalogers, internet commerce websites, etc.
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| Domain
Name |
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The
unique name of an internet website. Hiway.com is a domain
name.
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Download |
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The
transfer of information from the internet to the browsing
computer..
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Drop Ship |
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The
shipping of a product directly from the manufacturer
to the customer without requiring inventory carrying
by the retailer.
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Electronic Software Distribution |
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Software
that can be purchased and downloaded directly from the
internet.
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Hit |
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Each
time a Web server sends a file to a browser, a "hit"
is recorded in the server file logs.
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| Home
Page |
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The
first page through which a viewer usually enters a website.
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| HTML |
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Hyper
Text Markup Language is the standardized language which
allows web browsers to interpret websites.
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| HTTP |
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Hyper
Text Transfer Protocol is a protocol which allows computers
to communicate with each other.
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| Keywords |
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Words
that may be used by viewers searching for information.
Keywords can be purchased from search engine companies
so that an appropriate ad banner may be displayed when
a viewer searches on a particular word.
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| Merchant
Account |
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A
"bank account" established with a payment processor
for the settlement of credit card transactions. Any
merchant who wants to take credit card orders must establish
a merchant account. Internet merchants need a "Card
Not Present Merchant Account."
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| Off-Line
Transaction Processing |
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Capture
of order and credit card information for later authorization
and transaction processing through a traditional card
swipe terminal or through a computer.
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| Order
Confirmation |
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An
email message notifying a customer that an order has
been received and will be processed.
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| Order
Management System |
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A
system that accepts orders and initiates a process that
results in the outbound shipment of a finished good.
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| Real
Time Credit Card Processing |
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On-line
authorization of a credit card number in real time informing
the merchant that the card has been approved.
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| Settlement |
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Once
the goods have been shipped to the customer, the merchant
can key a transaction for settlement at which time the
customer's credit card is charged for the transaction
and the proceeds are deposited into the merchant account.
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| SSL |
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Secure
Socket Layer is an encryption technology on the server
that scrambles important data such as credit card numbers
and order information when it is being stored or passed
from one computer to another.
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| Shipping
Confirmation |
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An
email message that notifies a customer that an order
has been shipped.
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| URL |
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Uniform
Resource Locator which describes the "address" for a
document on the internet.
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